Why Is Gen Z Suddenly Obsessed With "Outdated" Things? The Analog Revival, Explained

Gen Z analog revival trend — retro items making a comeback
 

Okay, be honest — have you noticed it too? Your younger cousin has a flip phone she uses "on purpose." Someone in your college WhatsApp group is asking where to buy a film camera for a friend's mehendi. A 19-year-old on your Instagram explore page is unboxing a CD player like it's the newest iPhone. And somewhere in the comments, someone always asks the same question: wait, isn't this a downgrade?

That's the part that makes this trend so interesting. This isn't a generation that never had smartphones nostalgically going back to what they grew up with — like millennials romanticising 90s Doordarshan or 2000s cyber cafes. This is Gen Z, the generation that was handed a smartphone before they could really talk, voluntarily choosing the slower, clunkier, more "inconvenient" version of things we spent the last two decades engineering away.


Gen Z liking  nostalgic retro items 


Wired headphones over AirPods. Point-and-shoot digital cameras and disposable cameras over the 200MP phone in their pocket. Printed photos over camera rolls. Library visits and physical books over Kindles. Paper maps and actual sense of direction over Google Maps. Board games over mobile games. Flip phones and "dumbphones" over 5G smartphones. CDs and vinyl over Spotify. Handwritten notes over Notion.

So what's actually going on here? Is Gen Z rejecting technology? Not exactly — and that's exactly what makes this trend worth understanding, not just scrolling past.


It's Not Anti-Tech. It's Anti-Exhausting


Here's the thing that gets lost when people call this "Gen Z hates phones now" — they don't. They're still on Instagram, still streaming, still very online. What they're pushing back against isn't technology itself, it's the specific kind of technology that never lets them switch off: the endless scroll, the notification pings, the algorithm that decides what they see next, the pressure to always be reachable.


Gen Z choosing paper maps and offline navigation over GPS apps


This has actually been backed by real numbers. Reports through 2026 have pointed to close to half of under-30s actively cutting their screen time, and Gen Z users worldwide are reporting spending well over six hours a day on their phones — which, when you actually sit with that number, is genuinely a lot of a single day. Some research on short digital detox breaks has even linked a week off social media to measurably lower anxiety and low mood. That's not a wellness-influencer talking point anymore, that's data.

A sociologist and digital-minimalism researcher, Caitlin Begg, has pointed out that older, single-purpose devices let people focus on one thing at a time instead of being constantly pulled in different directions by algorithms — which is really the crux of it. A flip phone can't show you 40 things at once. Neither can a paper map, a board game, or a physical book. That's not a bug for Gen Z. That's the entire appeal.


Wired Headphones: The Weirdly Loud Comeback


Gen Z trend of wearing wired headphones instead of wireless earbuds


This is probably the trend you've seen the most of. Wired headphones — the ones that need an actual cable — have gone from "why would you use those" to genuinely aspirational among Gen Z. Part of it is practical: no charging, no losing a single earbud down a drain, no Bluetooth pairing glitches, and audiophiles will tell you a wired connection just sounds better. But part of it is also social — visibly wearing a wire has become its own little signal, almost a way of saying I'm choosing to be intentional about what I'm listening to right now. Sales of older wired headphone models from brands like Sony have reportedly picked up specifically because of younger buyers seeking them out.


Digital Cameras & Printed Photos: Because the Camera Roll Is a Black Hole


printed photographs and digital camera trend among Gen Z


Anyone else have 14,000 unsorted photos on their phone that they will never look at again? That's exactly the problem Gen Z is responding to. Compact digital cameras and disposable cameras are showing up at everything from birthdays to weddings now, not because the photo quality is technically better, but because it feels different — less edited, less curated, more like an actual memory than content. There's real market movement behind this too: India's digital camera market is estimated to be worth close to half a billion dollars, and is expected to keep growing through the next decade as this exact kind of demand builds.

Printed photographs are riding the same wave. A physical photo on your study table or stuck on a mirror hits differently than one more image buried in your gallery — and it can't get lost in a phone reset.


Libraries, Physical Books & Actual Maps


Gen Z filling libraries again, choosing physical books and paper maps over digital alternatives


There's something almost rebellious now about walking into a library instead of opening a Kindle app, or unfolding a paper map instead of letting Google Maps narrate your entire route. It's the same underlying idea — doing one thing, without ten tabs open in your brain at the same time. For a generation that's been multitasking since middle school, that kind of single-focus experience is starting to feel like a luxury, not a chore.


Board Games, CDs & Vinyl: Bringing Back "Together Time"


Gen Z choosing board game nights over screen time


Board game nights, CD collections, vinyl records — these all share one thing: they ask for your full, undivided attention, often with other people in the room. Industry data backs this up too. Physical album formats — vinyl, CDs, cassettes combined — have shown real sales growth through 2026, and India's own vinyl record market, while still small, is projected to nearly double over the next several years. This isn't a fringe hipster thing anymore, it's a measurable shift.


Flip Phones & Dumbphones: The Loudest Statement of All


Gen Z choosing flip phones over smartphones for a simpler, distraction-free lifestyle

This is the trend that gets the most attention, and understandably so — a phone that can't scroll Instagram is a genuinely bold choice in 2026. Some Gen Zers are switching to flip phones full-time; a lot more are using "dumbphone mode" on their existing smartphone, or keeping a basic second phone for weekends and holidays. An executive at phone brand HMD has linked renewed flip phone interest directly to a desire for simplicity and uninterrupted conversation — which tells you this isn't just a TikTok phase, it's a real shift in what young buyers actually want from a phone.


Handwritten Notes: Slow, On Purpose


Handwritten journaling trend among Gen Z as a slow-living habit


And then there's the smallest, quietest trend of them all — handwritten notes, paper journals, physical planners. No sync errors, no notifications mid-thought, nothing pulling your attention away from the page. In a world of typing everything, the simple act of writing by hand has become its own small form of rebellion.


So What's Actually Happening Here?

If there's one thread tying all of this together, it's this: for years, every industry — tech, delivery, internet speeds, even relationships through dating apps — has been engineered around one goal: make it faster. Faster phones. Faster internet. Faster delivery. Faster everything. And Gen Z, the generation that grew up entirely inside that acceleration, seems to be the first to actively push back and ask — faster, but for what?


Gen Z choosing single-focus, distraction-free moments over constant smartphone notifications


A tech content creator who has spoken publicly on this shift put it simply: the exhaustion people feel from spending so much of their day on screens is real, and that's the actual feeling driving this whole "going analog" moment — not a costume, not an aesthetic phase, a genuine response to burnout. It's not really about rejecting technology at all. It's about choosing which technology deserves your attention, and being a lot more deliberate about the rest.


The India Angle: This Isn't Just a Western Trend

What's interesting is that this isn't only playing out abroad. India has its own version of the same shift — a renewed interest in physical books even though Kindles are everywhere, instant/pocket cameras and printed photographs making a comeback, and wired earphones showing up again despite how normalised TWS earbuds have become here. With India's own vinyl and camera markets both showing real, measurable growth, this analog wave clearly isn't limited to Gen Z abroad — it's happening in Indian college hostels, PGs, and friend groups too.


Should You Try It?

You genuinely don't need to throw out your smartphone to get a piece of this. A lot of Gen Z isn't going fully analog either — it's more about picking one or two things that bring back a slower, more tangible moment in an otherwise fast day. A wired pair of headphones for your commute. A pocket camera for your next trip instead of 200 phone photos you'll never look at again. One board game night a month with actual people in the room. A paper journal for five minutes before bed instead of one more scroll.

None of it has to be all-or-nothing. That's really the whole point.


Gen Z analog revival trend — vinyl, wired headphones, film camera, CDs and flip phone


FAQs

Is Gen Z actually rejecting technology?

Not entirely — they're still heavy users of smartphones and social media. What they're rejecting is specifically the "always-on," algorithm-driven side of technology, while intentionally choosing slower, single-purpose alternatives for certain parts of their day.

Why are flip phones becoming popular with Gen Z?

Mainly for digital detox reasons — flip phones and dumbphones remove access to social media and constant notifications, which many young users say leaves them feeling calmer and more focused, alongside a nostalgic, aesthetic appeal.

Is this analog trend big in India too?

Yes. India has seen its own version of this shift, including renewed interest in physical books, printed photographs, instant cameras, and wired earphones, alongside real growth in the country's vinyl record and digital camera markets.

Do I have to give up my smartphone to follow this trend?

Not at all. Most people following this trend aren't ditching smartphones entirely — they're adding a few analog habits (like a wired headphone, a physical journal, or a board game night) into an otherwise digital routine.

80s Bollywood Makeup & Hair Look Trend: How to Get It in Real Life (Not Just AI)

 



Okay, so by now you've definitely seen the 80s trend all over your Instagram — everyone and their cousin and friends  are uploading a selfie and turning it into a moody, big-haired, film-grain 80s portrait using AI. My feed has basically turned into a Bollywood promo shoot from 1985. Fun? Absolutely. But somewhere around the fortieth AI photo I scrolled past, I had the same thought I always have: okay, but can we actually get this 80s makeup and hair trend with  our own two hands and a blush brush?

Turns out — yes, and honestly, it's more fun than the filter.

I've been playing around with the actual 80s makeup and hair trend for the past couple of weeks (mostly at home, one very chaotic attempt with a curling iron ), and I wanted to put together something none of the "50 AI prompts to try" articles are bothering with: a real, step-by-step way to get this 80s hairstyle and makeup trend in person. No app, no upload, just products you can actually buy and techniques that genuinely work on Indian skin tones and hair textures — not the Western-runway version of 80s glam.

If you grew up watching Sridevi or Rekha owning a room, you already know the reference point. That's the energy we're going for. Bold, a little dramatic, unapologetically more — but still wearable enough that you're not showing up looking like you raided a costume shop.


Why This Trend Is Actually Worth Trying (Beyond the AI Hype)


80s trend AI photo versus real makeup and hair recreation


What's interesting to me is that this particular wave of nostalgia didn't start in the West and trickle down to us — it's the opposite. The viral 80s trend actually took off with Bollywood-style AI portraits here in India before it went global. So in a weird way, we got there first. It only feels right that the real, hands-on version of the 80s Bollywood look gets the same treatment.

And unlike a lot of "trend" makeup that looks great on camera and terrible in daylight, 80s makeup was built for drama in person — bold blush, strong brows, metallic shadow. It photographs beautifully, but it also just reads as confident in real life, which is more than I can say for half the "no-makeup makeup" trends I've tried and abandoned over the years.

If you've been following the Glass Skin vs. Cloud Skin vs. Latte Makeup conversation, this is the next logical swing of the pendulum — from soft and diffused back to bold and defined.


Step 1: The Blush — Higher, Brighter, Bolder Than You're Used To


80s trend blush technique, applied high on cheekbones"


This is the step that instantly signals "80s" and it's also the one most people get wrong by playing it too safe.

Forget the soft, low, "just came back from a run" blush placement that's been trendy the last few years. 80s blush goes up and out — swept along the top of the cheekbone toward the temples, almost like you're sculpting an upside-down triangle. The shade should be genuinely bright: think hot pink, fuchsia, or a warm coral, not the muted rose tones most of us default to.

If you have deeper or warmer Indian skin tones (which, let's be honest, most of us do), a chalky pastel blush is going to sit weird and look ashy. You want something with real pigment payoff — a cream blush underneath for that lit-from-within base, then a powder blush on top in a brighter shade to lock in the intensity and give it staying power through a long day or night out.


Step 2: Eyes — Metallic, Not Matte


80s makeup trend, metallic blue and gold eyeshadow


This is where the Sridevi/Rekha-era references really come alive. Think frosted blues, coppers, golds, even a bit of green — shadows with actual shimmer and shine, not the soft matte neutrals we've all gotten used to.

The easiest way to do this without it looking like a costume: pick one dominant metallic shade (blue or copper are both incredibly flattering and easy to find right now) and sweep it across the entire lid, right up to the brow bone. Add a darker shade — plum, navy, or deep brown — just in the outer corner and along the lower lash line to give it some definition, so it doesn't read flat.

Finish with a strong, defined liner — a proper wing, not a soft smudge — and mascara that's doing the absolute most. If you've got falsies you love, this is their moment.

If you've already tried my frosted icy blue eyeshadow tutorial, you'll recognize the technique here — same metallic, light-catching formula, just pushed further with a deeper outer-corner shade for extra 80s drama.


Step 3: Brows — Bold, But Not Overdrawn


80s trend bold brows, full and defined but not overdrawn"


The 80s brow is strong and present, but it's not the ultra-sharp, laminated brow we've seen everywhere the last few years. Let yours have a little natural texture and fullness. Fill in gaps, define the shape, but resist the urge to overdraw a sharp arch — the whole look works because everything else is loud, so the brows can stay relatively grounded.


Step 4: The 80s Hair Trend — Volume Is the Whole Point


80s hair trend, voluminous curled hairstyle


This is honestly the step that makes or breaks the 80s hairstyle trend, and it's the one I underestimated the most.

You're going for height and body, not sleek curls. If you have a curling iron or hot rollers, curl sections away from your face in fairly large sections, then — and this is the part people skip — brush the curls out gently once they've cooled. Fully set ringlets read more "wedding hairstylist" than "80s glam." You want soft, voluminous waves with lift at the root, like the curl has relaxed a little.

A volumizing mousse applied to damp hair before you blow-dry makes a genuine difference here, especially if your hair is on the finer or straighter side. Flip your head upside down while blow-drying the roots — it feels silly, but it's the single easiest way to get lift without overworking your hair with heat.

If you've got thicker, curlier hair naturally, you might actually have the least work to do here — embrace your natural volume, add a bit of shine serum, and you're most of the way there already.


Step 5: Finish It With Statement Jewellery


80s Bollywood trend jewellery styling, statement jhumkas


This is the detail that ties the whole thing together and makes it feel Bollywood rather than generic 80s. Big gold jhumkas, a statement cuff, or a bold necklace if your neckline allows it. The rule of thumb: your makeup and hair are already doing a lot, so let the jewellery be equally confident rather than holding back.


The "Undone vs. Costume-y" Line — How Not to Overdo It

The difference between "effortlessly 80s-inspired" and "I'm dressed as the 80s for a party" comes down to a few small choices:

  • Pick one focal point, not three. If your eyes are doing full metallic drama, let your lips stay a soft nude or your everyday shade. If you're going bold on the lip too, dial the eyeshadow back to a wash of shimmer instead of the full smoky effect.
  • Keep your outfit modern. The makeup and hair can do the retro talking — you don't need shoulder pads to sell this.
  • Blend your blush edges. Sharp, obvious blush lines are what push this into costume territory. Diffuse the edges so it looks like your cheeks are just genuinely glowing.

80s Bollywood Makeup and hair look


Frequently Asked Questions

What is the viral 80s AI photo trend? 

It's a social media trend, big on Instagram right now, where people upload a normal photo and use AI tools to turn it into a portrait that looks like it was taken in the 1980s — complete with period-accurate hair, makeup, and styling. It actually started with Bollywood-style portraits in India before spreading worldwide.

How do I get the 80s makeup trend without using an AI filter? 

Focus on three things: bright, high-swept blush, metallic eyeshadow in blue or copper tones with a defined liner, and full brows. Paired with the 80s hair trend's signature volume and statement jewellery, you get the full effect without touching an app.

What products give a real 80s trend blush and eyeshadow look? 

A cream blush layered with a bright pigmented powder blush gives the most authentic base for the 80s trend. For eyes, look for metallic or frosted shadow formulas rather than matte ones — blue, copper, and gold shades read the most 80s.

How do I get 80s hair trend volume without damaging my hair? 

Use a volumizing mousse on damp hair, blow-dry your roots upside down for lift, and if you're curling, use large sections and brush the curls out once cooled rather than leaving them tightly set. This gives you the 80s hairstyle trend's signature body without repeated high-heat styling.


Shop the 80s Trend Look


Blush

Eyes

Hair

Jewellery




9 Karwa Chauth Makeup Looks 2026: From Soft Glow to Bold Traditional Glam

 


Karwa Chauth makeup look 2026 festive glam

There's something so different about getting ready for Karwa Chauth compared to any other festival. This year it falls on Thursday, 29 October 2026, and if you've kept the fast before, you already know the feeling — you wake up before sunrise for Sargi, spend the whole day without a sip of water, and somehow by evening, you're still expected to look like you stepped out of a magazine the moment the moon rises. It sounds unfair, but honestly, that transformation from a long, tiring day into that final glowing moment with the sieve and the moonlight is what makes this festival so special.

I've done this fast myself more times than I can count now, and if there's one thing I've learned, it's that your Karwa Chauth makeup needs a little extra thought compared to a regular festive look. By evening, a full day without food or water genuinely leaves your skin looking duller and more dehydrated than usual, so hydration has to come first, always. And here's something most people don't think about until it happens to them — moonlight is beautiful, but it's also incredibly cooling and washes out colour. That soft pink lipstick that looked perfect in the mirror under yellow bathroom lights can look almost invisible under the moon. So your base needs to lean slightly warmer, and your colours need just a touch more pigment than you'd normally use, so you don't disappear the moment that sieve comes out.

With that in mind, here are five Karwa Chauth makeup looks I'd genuinely recommend, depending on your outfit, your personality, and how much time (and energy, after a full day of fasting) you actually have that evening— and don't skip ahead too fast, because the very last one is my own personal favourite, the look I actually wear every year.


1. Traditional Red & Gold Glam


Traditional red and gold Karwa Chauth makeup look


This is the one that never goes out of style, and for good reason — it's the look most of us picture the second we hear "Karwa Chauth." Start with a warm-toned, hydrating foundation to counter that dehydrated look fasting leaves behind, then build a soft gold-brown smokey eye using warm copper and bronze shades blended into the crease. Line your eyes with a strong kohl or kajal, add heavy mascara or a pair of lashes, and finish with a bold red lip. This look pairs beautifully with a red Banarasi saree or a deep maroon lehenga, and it photographs gorgeously under both indoor lights and moonlight, since red and gold naturally hold their colour well in low, warm light.

Best for: Anyone who wants to look like the classic Bollywood heroine on her big fasting day, no apologies.


2. Soft Newlywed Glow


Soft newlywed glow Karwa Chauth makeup look


If heavy glam isn't really your thing, or if this is your very first Karwa Chauth as a new bride, this look is softer and far more forgiving after a long, tiring day. Focus on a dewy, hydrating base rather than a full-coverage matte one — your skin has already been through enough today, let it breathe a little. Keep the eyes simple with a soft winged kajal instead of a full smokey effect, add a touch of highlighter on the cheekbones, and finish with a nude-pink or rosy lipstick. It's romantic, effortless, and gives off that "freshly-in-love" glow without looking like you tried too hard.

Best for: First-time Karwa Chauth brides, or anyone who just wants to look naturally radiant without heavy layers on their face.


3. Bold Smokey Kohl Eyes


Bold smokey kohl eye Karwa Chauth makeup


For the days you want the drama focused entirely on your eyes, this look does the trick. Build a deep, smudged kohl-based smokey eye using blacks and deep browns, really working the kohl into the lash line for that intense, sultry effect. Balance the boldness up top by keeping your lips in a nude or soft peach shade — you don't want to compete with your own eye makeup. This is a fantastic option if you're wearing a saree or lehenga in a jewel tone like emerald or royal blue, since the smokey eye tends to complement richer, darker outfit colours far better than reds and golds do.

Best for: Anyone who wants maximum drama without touching a single bright lip colour.


4. Minimal Natural Glow


Minimal natural glow festive Karwa Chauth makeup with sindoor


Not everyone wants a heavy, done-up face after fasting all day, and honestly, there's nothing wrong with that. This look keeps things light — a BB cream or a light foundation instead of full coverage, a soft taupe or brown eyeshadow swept across the lid, a thin line of eyeliner just to define the eyes, and a nude or soft pink lipstick to finish. It lets your natural features do the talking while still looking polished and put-together for the puja and photos afterward. This is genuinely one of my personal favourites for the actual day itself, since it's quick to apply even when you're running on empty by evening.

Best for: Women who want to look festive without the heaviness — perfect if you're also managing puja preparations and don't have hours to spend at the mirror.


5. Glitter Gold Festive Eye


Glitter gold festive eye Karwa Chauth bridal makeup with maang tikka


If you want your eyes to genuinely catch the light the moment the moon comes out, this is the look to go for. Apply a glittery gold eyeshadow across the lid, blend it into soft brown tones in the crease so it doesn't look flat, and top it off with fluttery, voluminous lashes. Keep the rest of the face soft — rosy cheeks, a gentle highlighter on the cheekbones, and a soft pink or nude lip so the eyes stay the star of the show. It's dreamy, a little youthful, and honestly one of the most "picture-perfect for the evening" looks on this list.

Best for: Anyone taking a lot of photos or reels that evening — this look is made for camera flash and moonlight alike.


6. Rose Gold Pastel Glam


Rose gold pastel glam Karwa Chauth makeup with glitter eyes


If your outfit for the evening leans towards a pastel lehenga or a soft blush-pink saree instead of the usual red and maroon, this look complements that palette beautifully instead of clashing with it. Use a rose-gold or champagne shimmer across the lid, blended softly with a warm mauve in the crease for depth, and skip the harsh black liner in favour of a soft brown or bronze one instead. Add a flush of peachy-pink blush and a glossy rose-nude lip to tie it all together. It's a fresh, contemporary take on festive makeup that still feels celebratory without leaning on the traditional red-and-gold formula.

Best for: Brides who've chosen a pastel or blush-toned outfit and want their makeup to match that softer, modern colour story.


7. Classic Kohl & Bindi Look


Classic kohl and bindi Karwa Chauth makeup look


Sometimes the most striking Karwa Chauth look is also the simplest one. This is built entirely around two things — your eyes and your bindi. Keep the base soft and dewy, skip heavy eyeshadow altogether, and instead focus everything on a thick, well-defined line of kohl along both the upper and lower lash lines, smudged just slightly for softness. Pair it with a classic red or maroon bindi and a subtle nude lip. There's something timeless about this combination — it's the look our mothers and grandmothers wore, and it still holds up beautifully today, especially if you're wearing traditional gold jewellery that you want to be the real star of the evening.

Best for: Anyone who wants an elegant, old-world charm without spending too much time on a full face of makeup.


8. Contemporary Wine-Lip Statement




This year, the festive trend is quietly moving away from bright tomato reds towards deeper, wine-toned shades — think maroon, crimson, and berry tones that feel a little more grown-up and dramatic. For this look, keep your eyes minimal with just a soft brown wash and a thin line of eyeliner, then let a bold wine or deep berry lipstick do all the talking. Add a touch of highlighter on the cheekbones for dimension against the darker lip. It's a modern, slightly editorial take on Karwa Chauth glam that photographs beautifully under both warm indoor lighting and the cooler tones of moonlight.

Best for: Anyone who wants a bold, statement look without committing to a full smokey eye or heavy traditional makeup.


9.My Personal Favourite: The Look I Always Come Back To


Personal favourite Karwa Chauth makeup look with temple jewellery and gajra


If you ask me which look I actually wear every single Karwa Chauth, it's not really any one of the eight above — it's my own little combination I've settled into over the years, and I thought I'd share it here too. For my eyes, I always go with a darker shade in the outer and inner corners, picked to match the mid-tone colour of whatever saree I'm wearing that year — sometimes it's a deep magenta, sometimes a burnt orange, whatever pulls from the saree itself, blended in right at the corners rather than across the whole lid. For lips, I keep it simple with a mid-tone nude that doesn't fight with the eyes. My blush and a touch of contour go on the cheeks and lightly under the eyes, with just the smallest hint carried onto the nose and chin too, so the whole face feels warmed up rather than the colour sitting only on the cheeks. A highlighter goes on top of the cheekbones to catch the light through the evening.

For the finishing touches, I always do a neat, thin parting of sindoor, paired with a maang tikka that's attached to a proper headband style rather than just a single chain — I find it sits more securely through a long evening of puja and photos. I like to go all in on temple-style jewellery for both the ears and neck, layered with my mangalsutra, and I always make sure my chuda matches the saree, worn together with gold bangles and a few rings. A small gajra tucked into my juda finishes the hair, and for the bindi, I do a slightly larger oval one right in the centre of my forehead, with one small stone bindi placed just below it — a tiny detail, but it's become something of a signature for me at this point.

Best for: Anyone who wants a deeply traditional, rooted Indian look — the kind that feels timeless and close to our own culture rather than a passing festive trend.

My Personal Tips for Karwa Chauth Makeup That Actually Lasts


Karwa Chauth makeup essentials 


After doing this fast and this routine more times than I can count, here's what I've genuinely learned works:

  • Always start with a hydrating primer. Since fasting dehydrates the skin, a plain mattifying primer alone won't cut it this time — you need something that preps and hydrates first. If your skin tends to get oily by evening despite the dehydration (which happens more than you'd think), a grip-based primer applied over a hydrating layer can help your makeup survive the long day.

  • Choose a warm-toned foundation. Cool-toned bases can look almost grey under moonlight, while warm undertones hold their colour and glow far better once the sun goes down.

  • Don't skip lip liner. Since you won't be eating or drinking, your lip colour actually has a real chance to stay put for hours — use that to your advantage with a proper liner underneath.

  • Set your makeup early. Do your base and eyes right after Sargi if you can, so by evening you only need to touch up and add colour, rather than starting from scratch when you're tired and dehydrated.

  • Carry blotting papers, not more powder. Piling on more powder throughout the day on already-dehydrated skin can look cakey. A quick blot does the job without disturbing your base.

Products I'd Recommend

If you want to shop for this look, here are the products I'd personally reach for across each step:


Quick Questions I Get Asked Every Year

How do I stop my makeup from looking dull by evening? 

This comes down almost entirely to what you do right after Sargi. Hydrate your skin well in the morning before the fast begins, since you won't get another chance to drink water until night. A hydrating primer and a warm-toned, dewy foundation will do far more for your evening glow than any amount of touch-up powder later in the day.

Can I do my makeup in the morning and just touch it up at night? 

Yes, and honestly, I'd recommend it. Doing your base and eye makeup right after Sargi, while you're still fresh, means you're only adding a bit of colour, blotting, and touching up your lips by evening — far easier than starting from scratch when you're tired and dehydrated from the fast.

Which look works best for a first Karwa Chauth? 

The Soft Newlywed Glow or the Rose Gold Pastel Glam tend to be the most popular choices for a first Karwa Chauth, since they photograph beautifully without looking overly heavy, and they pair well with the lighter, more delicate outfits many new brides choose for their first year.

Does the colour of my outfit really change which makeup look I should pick? 

It genuinely does. Reds and maroons pair best with the Traditional Red & Gold Glam or the Classic Kohl & Bindi look, jewel tones like emerald or royal blue suit the Bold Smokey Kohl Eyes, and pastels or blush tones look far more put-together with the Rose Gold Pastel Glam than with a heavy red-and-gold combination.


The Real Glow Isn't in the Makeup


woman looking at moon through sieve on Karwa Chauth

Whichever look you choose this Karwa Chauth, remember that the real glow of the evening comes from that moment with the moon and the sieve, not from how perfect your eyeliner is. Let the makeup support that feeling, not overshadow it. Take your time after Sargi, keep your skin hydrated through the day in whatever way your fast allows, and trust that by the time the moon rises, you'll be glowing for reasons far beyond just the makeup on your face.

Why Is Gen Z Suddenly Obsessed With "Outdated" Things? The Analog Revival, Explained

Gen Z analog revival trend — retro items making a comeback   Okay, be honest — have you noticed it too? Your younger cousin has a flip...